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Displaying 2 articles of 2 total result(s).
Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

>View as HTML >Abstract >Download PDF
Original Article

Perceived Factors Influencing Internationalisation Of Malaysian Public Higher Learning Institutions

Kalanithi Muthu
,
Shankar Chelliah

Keywords: Internationalisation of Higher Learning Institutions, Malaysian Public Universities, internal factors, external factor.

Article no: 46

Pages 517-526

Doi: 10.15405/epsbs.2020.10.46

>View as HTML >Abstract >Download PDF

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